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Grahm has always been a trailblazer pointe shoes drawing. He led the way for screw caps in 2001, full-disclosure ingredient labeling in 2008, and has championed little-known varietals throughout his career. Those coups don’t change his conundrum: Eight years after the sale of his large brands — Big House, Cardinal Zin and Pacific Rim — Grahm is finding it difficult to rebrand and right-size Bonny Doon Vineyard, to find a scale that is profitable while staying true to the goals he first set forth in 1983: to produce wines of distinction in a natural, unmanipulated manner..

“It’s a tough business, and I’m really pushing myself every day,” says Grahm, who, at 61, is pounding the pavement, working the national sales circuit in a way that is typical of winemakers half his age (all the while schlepping his daughter, Amelie, 11, from ballet to cello practice). “I think we’re finally gaining some traction as a company, but it’s hard-fought. It’s a crazy competitive market. The challenge is how do I build this to be a sustainable business without having a heart attack.” pointe shoes drawing.

The problem lies in the economics of wholesaler distribution. Without a must-have wine like Big House Red, there is no guaranteed sale or buzzy label. Like many midsize wineries, Bonny Doon Vineyard now struggles to get noticed — an odd feeling, one would imagine, for a vintner with a history of spotlight antics. Who else would have worn a Lone Ranger costume on the cover of Wine Spectator, or held a funeral for the cork in New York’s Grand Central Terminal?. “We’ve been around for a long time, and maybe it’s the nature of the business, but Bonny Doon is not as new and shiny (as) it used to be,” Grahm says. “Maybe I’m overly sensitive and slightly neurotic, but publicly, I feel I’m regarded as a historical relic pointe shoes drawing. I’m treasured for what I did 25 years ago.”..

He is. In 2010, Grahm was inducted into the Vintners Hall of Fame for his contributions to the wine industry. Last year, the Rhone Rangers honored Grahm with a Lifetime Achievement Award, their first, for introducing and marketing Rhone-style wines in the United States pointe shoes drawing. His first vintage of the flagship Le Cigare Volant debuted in 1984 as an homage to the principal grapes of Chateauneuf-du-Pape. Before that, few people in California drank, let alone made, syrah. From the beginning, he has also been a tireless champion of Old World varietals, from picpoul to nebbiolo..

“As a visionary in our industry, Randall was an easy choice for the first Rhone Rangers Lifetime Achievement Award,” says David Gates, president of the Rhone Rangers board of directors and vice president of vineyard operations at Ridge Vineyards in Cupertino. “In many respects he introduced an American public to Rhone grape varieties grown here in California, and paved the way for a lot (of) winemakers. In terms of his future, who knows, maybe muscardin grown from seeds or aging wine in glass carboys?” pointe shoes drawing.

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